Michele presented on trademarks to delegates at the 2018 Ontario Craft Brewers Conference in Toronto on November 7th.
In this presentation, she reviewed: (1) the brand elements that can qualify for trademark protection; (2) the process for clearing a proposed trademark prior to its adoption; (3) the process for registering trademarks in Canada to obtain national protection; and (4) the means of enforcing exclusive rights in a trademark, whether the mark is registered or unregistered.
The presentation was alot of fun and seemed to be well-received by the delegates who had lots of questions.
Michele especially enjoyed visiting the suppliers marketplace - the equivalent of Disneyland for a trademark lawyer! Alas, she drove in from Hamilton and had to keep the sampling to a minimum...